Visualization of the Long Tail in Google Analytics

Google Analytics

Here is a fun way to visualize the long tail of keywords using motion charts in Google Analytics:

Want to follow along?

  1. Grab this custom report and apply to your Google Analytics profile
  2. Filter out (not set) – those are visits that don’t have keywords
  3. Click Visualize
  4. Choose the bar chart option in the top right of the motion chart
  5. Choose Order: Visits
  6. Hit Play. And play and play and play

The actionable part? Data analysis should be fun and engaging. Use it to get people excited and tell stories around data.