No hiding on the Internet

Marketing

Slightly off topic, but I couldn’t help being affected by Michael Arrington’s riff on Sprint: "Sprint Sucks And Their New Website Is Stupid". The Techcrunch blog has hundreds of thousands of readers and Michael has a huge influence in and around Silicon Valley. Talk about the power a single person can have…How much money will Sprint lose as a result of this blog post?

Just goes to show that you cannot hide anymore on the Internet with "smart" marketing or dodgy fine print. You either have a good product and customer service, or you don’t. With the power of blogging, forums, review engines and social networking, the "truth" will come out.