Yahoo Small Biz May 2005 newsletter

Following my criticism of their April 2005 newsletter, the marketing folks in Yahoo! small business have been weird again about describing their own product in this month’s edition. As was the case in the last newsletter the profiled business was clearly built with the Yahoo Store Editor, not Site Builder and Store tags. But why not say as much instead of the very vague "utilizing 
the design tools provided by Yahoo! Merchant Solutions
" ???