Onsite targeting with Google Analytics
Google AnalyticsWeb AnalyticsA logical progression from segmenting your data in web analytics is to then be able to target those segments. For example, you might want to show a special offer only to loyal repeat customers and not to others.
In a very informative webinar last week by the Google Analytics team on custom variables, one particular example caught my attention: the ability to not only set a custom variable, but also to read its value.
Let’s assume that I set a custom variable called CustomerType on the transaction page that has the possible values New or Repeat, then it sounds like we will be able to do something like this:
<script>var customertype = pageTracker._<strong>getVisitorCustomVar</strong>(1);<br /> if (customertype = 'Repeat') {<br /> display special offer on the page<br /> }<br /> </script>
The method _getVisitorCustomVar() is described in the GA code site. Cool stuff!