The importance of the cart page

It’s always a good idea to step back from our daily lives and the flood of information we are faced with to try and see the big picture.

To all you Yahoo! Store merchants and other pure Internet-only e-tailers, remember the following:

So, what does this mean? Well, to me it means that:

Even if your e-commerce provider does not give you complete design-freedom for your cart and checkout pages, there is still a ton of stuff you can test.