- May 31, 2011
- Michael Whitaker
Date comparisons are great and allow you to see trends over time. As web analytics we care about trends rather than absolute values, right?
However in Google Analytics, by default you are comparing your selected date range to a date range in the past, but there are cases where you’d want to compare the data to a range in the future. It’s basically a different perspective, similar to saying that 20 is 100% larger than 10 (basis 10), as opposed to 10 being 50% smaller than 20 (basis 20).