- March 4, 2010
- Michael Whitaker
You already know that the homepage is one of the most important pages in your online store. Many, if not most visitors, will land on your homepage, and a big chunk of your revenue will pass through the homepage. Unlike a product detail page who’s job it is to sell a particular product, the homepage has to cater to lots of different groups of visitors: not only to those who want to buy, but also to those who are doing product research, looking for support, checking order status, etc… Incidentally that is why I typically don’t recommend A/B testing the homepage, at least not right off the bat.