Monitus Tools product update: single-use coupons for Yahoo! Stores

  • November 20, 2009
  • Michael Whitaker
You can now usesingle-use coupons in our cart recovery service and our web personalization platform PersonaQuest. As the name suggests, single-use coupons can only be used once. One issue with generic coupons is that they could be disseminated far more widely than intended. This can not only result in lower margins, but it’s also hard to tell how effective coupons are if you don’t know how many people have been exposed to them. Read More

Google Analytics webinar for Yahoo! Store merchants

  • July 13, 2006
  • Michael Whitaker
The fine folks at ROI Revolution are putting together a free webinar for Yahoo! Store merchants to help them get the most out of Google Analytics. It’s always great to see companies coming up with products and services specifically for the Yahoo! Store platform. Be sure to sign up for the webinar and follow ROI Revolution’s excellent blog. Disclaimer: You will notice my involvement in the webinar, so I am obviously biased. Read More

A look at Keyword Monkey

  • July 10, 2006
  • Michael Whitaker
We have released a new tool for our Monitus Tools subscribers: Keyword Monkey. Credit goes to Rob for the name, which we thought was kind of catchy… So what does Keyword Monkey do? In a nutshell, it keeps track of all keywords that brought shoppers to your store from search engines, both converting and non-converting. In your account you can see a nice table of these keywords. But keyword monkey goes further than that: it tells you if a particular keyword is actually present in your store! Read More

Google Analytics Adds AdWords Analysis Report

  • June 5, 2006
  • Michael Whitaker
As seen on the Unofficial Google Analytics Blog from Pretty much “the” data you need if you do Adwords campaigns. Read More

New tool: Zero Results Optimizer – ZERO for short!

  • May 25, 2006
  • Michael Whitaker
We have added a new tool today. It’s called ZERO – ZEro Results Optimizer. Cheesy name perhaps, but we think it’s quite useful as it allows you to make the Yahoo! Store site search a little better. Details are here: If you want to use this feature, simply log in and click on “Your Tools”. Click the checkbox and customize the text and enter any search terms you want to display. Read More

Google Analytics invitation code

  • May 23, 2006
  • Michael Whitaker
I have a spare Google Analytics invitation code if anyone wants it. Getting an invitation can take as much as 30 days after you apply for one. Only condition is that you have to try out our Google Analytics connector for Yahoo! Store. First come first serve! Read More

Some more web analytics resources

  • May 19, 2006
  • Michael Whitaker
I participated in a Google Analytics webinar today given by the folks at Very informative and they even had time to answer individual questions. They seem to be doing those demos very frequently, so sign up for one of those free webinars. The Occam’s Razor by Avinash Kaushik is a newly launched blog that has an interesting take on GA and other web analytics packages. What to do with all this data… Read More

Resource for Google Analytics

  • May 16, 2006
  • Michael Whitaker
I came across the blog today looking for tips and tricks that could be useful for Yahoo! Store merchants using Google Analytics. There is some very good information in there. Check them out. Read More

A closer look at the Google Analytics connector

  • May 12, 2006
  • Michael Whitaker
Just wanted to provide a little more info about our Google Analytics connector for Yahoo! Store. If I had to make a choice, I would pick “Overall Keyword Conversion” as one of the most important reports to look at: What does this report tell you? This report gives you a list of all your keywords – both converting and non-converting – along with Transactions/visit and $/visit. Digging around this data reveals many interesting facts: Read More

Shopping cart recovery service for Yahoo! Stores

  • May 11, 2006
  • Michael Whitaker
Shoppers not only abandon shopping carts, but they may also start the checkout process without completing the transaction. Research has shown that efforts to recover shopping carts can result in significant increases in conversion rate. Well, I think we have a pretty good solution for the Yahoo! Merchant Solutions platform, as part of our new Monitus Tools service. If you could give this a try, I’d be very grateful. We have a one-month trial, but there will be a free basic version of the cart recovery service that merchants can continue using. Read More

Introducing Monitus Tools

  • May 8, 2006
  • Michael Whitaker
When Google announced that it was going to let people use the web analytics package Urchin (now known as “Google Analytics”) for free, I wrote in an earlier post that no merchant would have a valid reason anymore not to do web analysis. With the help of our just-released Google Analytics connector for Yahoo! Store it is even possible to analyze Yahoo! Store e-commerce transaction information down to the item level, i. Read More