Visualization of the Long Tail in Google Analytics
Here is a fun way to visualize the long tail of keywords using motion charts in Google Analytics:
Want to follow along?
- Grab this custom report and apply to your Google Analytics profile
- Filter out (not set) – those are visits that don’t have keywords
- Click Visualize
- Choose the bar chart option in the top right of the motion chart
- Choose Order: Visits
- Hit Play. And play and play and play
The actionable part? Data analysis should be fun and engaging. Use it to get people excited and tell stories around data.