Tracking mobile sites and redirects in web analytics
With the increasing number of mobile devices coming to your website you might be considering creating a mobile version of your website. And naturally, you’d like to be able to track everything properly in your web analytics.
Here is how it typically works. When a visitor arrives on your main site you have some kind of mechanism to detect the type of browser. If it’s a traditional browser then you’d show the normal www.yoursite.com version of your site. If it’s a mobile browser you’d redirect traffic to a subdomain such as m.yoursite.com, which is optimized for mobile traffic.
If the browser detection and redirect is done server-side, you’re good to go.
Want to see this for yourself? If you have a mobile site you can test this yourself by using Safari and turning on the Develop menu, where you can set the user-agent to a mobile version. You are basically impersonating yourself as a mobile user.
Now go to google.com, which should show you the mobile version.
Next, do a search for your site and click on the result. You should see the mobile version of your site (if you have one).
If you see “http://www.google.com/” Good
If you see “http://www.yoursite.com” Check your web analytics