Clicktrails

How many of you use the Clicktrails report in the Store Manager? For those who don’t know what clicktrails are can read the description on Yahoo!’s help files. It says there that “You will probably find the paths of the visitors who put something in the shopping basket the most informative.”

I do wonder though how you can extract real actionable data from this tool. My guess is that there will be many many unique paths that shoppers have taken through your site. What would many unique paths tell you and how would you act on this information? Perhaps it would be more useful to segment data somehow or see trends over time, but I don’t see how you can do this.

Anyway, if anyone has some insights about using Clicktrails in a Yahoo! Store and turning it into actionable information, please let me know.