Rob Snell’s blog
Rob Snell has written a great article on his blog about increasing sales. When he talks about conversion rate, pay attention! As an aside, tracking conversion rate in your Yahoo Store is easy despite a slight misnomer. In the Store Manager, click on “Graphs”. Then select “Orders/Customer”. To see this in action, check out the Yahoo Store test account. According to Yahoo’s own documentation *Customers *in this case means “the number of unique individuals visiting Store Editor pages, regardless of whether they makes purchases”.