March 4, 2010
You already know that the homepage is one of the most important pages in your online store. Many, if not most visitors, will land on your homepage, and a big chunk of your revenue will pass through the homepage. Unlike a product detail page who’s job it is to sell a particular product, the homepage [...]
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March 1, 2010
Nice collection of Google Analytics custom segments from Google South East Asia. For an online store I would add:
Visitors who used site search. (click to add to your GA profile)
Why? Particularly for paid search campaigns I would like to send my visitors to the most relevant landing page. A high percentage of site search usage [...]
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