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Michael Whitaker's web analytics blog

Mainly about web analytics, testing, tweaking and optimizing for e-commerce sites.

From the category archives:

Web Analytics

Is attribution management right for smaller online retailers?

by Michael Whitaker on February 4, 2010

Google keyword rankings in web analytics

by Michael Whitaker on December 22, 2009

Monitus Tools product update: single-use coupons for Yahoo! Stores

by Michael Whitaker on November 20, 2009

Product merchandising in Google Analytics (part 2)

by Michael Whitaker on November 18, 2009

Product merchandising analysis in Yahoo! Web Analytics (part 1)

by Michael Whitaker on November 18, 2009

Bounce rate and revenue per visit analysis

by Michael Whitaker on November 11, 2009

Coupon Analytics

by Michael Whitaker on November 9, 2009

Event Tracking value

by Michael Whitaker on September 21, 2009

How to arrange items on your section pages using analytics data

by Michael Whitaker on September 18, 2009

Segment by page type

by Michael Whitaker on September 16, 2009

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