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Analytics for online retailers

Mainly about analytics, testing, tweaking and optimizing for e-commerce sites. By Michael Whitaker

From the category archives:

Web Analytics

Actionable Data

by Michael Whitaker on February 15, 2012

Visits to Transaction and Purchase Path Length in Google Analytics

by Michael Whitaker on January 9, 2012

Goal tracking and more on (not provided) keywords

by Michael Whitaker on December 7, 2011

Using Median in Site Speed performance report

by Michael Whitaker on November 21, 2011

Analysis of (not provided) keywords

by Michael Whitaker on November 1, 2011

The real reason Google Analytics launched multi-channel funnels

by Michael Whitaker on September 5, 2011

Segmented data in context

by Michael Whitaker on July 11, 2011

Tracking social buttons

by Michael Whitaker on July 8, 2011

Site Speed analysis in Google Analytics

by Michael Whitaker on June 7, 2011

New Google Analytics

by Michael Whitaker on April 6, 2011

← Previous Entries

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    • Tactical event tracking
    • AB Testing case studies are biased
    • Universal Analytics and visitor tracking
    • Page Value in Google Analytics
    • Inferring the general from the particular
    • Actionable Data
    • Visits to Transaction and Purchase Path Length in Google Analytics
    • Goal tracking and more on (not provided) keywords
    • Using Median in Site Speed performance report
    • Stats calculator for Google Analytics
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