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Analytics for online retailers

Mainly about analytics, testing, tweaking and optimizing for e-commerce sites. By Michael Whitaker

From the category archives:

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Inferring the general from the particular

by Michael Whitaker on March 14, 2012

SSL Google search, historical goals and event tracking

by Michael Whitaker on October 25, 2011

Comparing future date ranges in Google Analytics

by Michael Whitaker on May 31, 2011

Speaker diversity at conferences

by Michael Whitaker on March 24, 2011

Tracking 404 error pages with Yahoo! Store and Yahoo! Web Analytics

by Michael Whitaker on November 15, 2010

In-Page Analytics

by Michael Whitaker on October 29, 2010

Google Ajax search results update

by Michael Whitaker on September 8, 2010

Weighted sort in Google Analytics

by Michael Whitaker on August 31, 2010

Using motion charts to fix campaign tracking in Google Analytics

by Michael Whitaker on July 28, 2010

Repeat Customers

by Michael Whitaker on March 29, 2010

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  • Recent Posts

    • Tactical event tracking
    • AB Testing case studies are biased
    • Universal Analytics and visitor tracking
    • Page Value in Google Analytics
    • Inferring the general from the particular
    • Actionable Data
    • Visits to Transaction and Purchase Path Length in Google Analytics
    • Goal tracking and more on (not provided) keywords
    • Using Median in Site Speed performance report
    • Stats calculator for Google Analytics
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    • Yahoo! Store
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