From the category archives:

Optimization and Testing

AB Testing case studies are biased

by Michael Whitaker on January 18, 2013

Actionable Data

by Michael Whitaker on February 15, 2012

Site Speed analysis in Google Analytics

by Michael Whitaker on June 7, 2011

Item page segmentation

by Michael Whitaker on December 20, 2010

Tracking mobile sites and redirects in web analytics

by Michael Whitaker on December 8, 2010

A/B Testing and Lift

by Michael Whitaker on November 10, 2010

SEO Analytics in Google Analytics using Page Title

by Michael Whitaker on July 22, 2010

Using web analytics to optimize checkout forms

by Michael Whitaker on June 25, 2010

I like to test with CSS

by Michael Whitaker on May 28, 2010