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Analytics for online retailers

Mainly about analytics, testing, tweaking and optimizing for e-commerce sites. By Michael Whitaker

From the category archives:

Marketing

Adwords keywords and matched search queries in Google Analytics

by Michael Whitaker on February 25, 2011

Repeat Customers

by Michael Whitaker on March 29, 2010

Google keyword rankings in web analytics

by Michael Whitaker on December 22, 2009

No hiding on the Internet

by Michael Whitaker on August 28, 2007

Welcome to….

by Michael Whitaker on September 27, 2006

Pimp my site…

by Michael Whitaker on August 14, 2006

Web Analytics E-Book Download – Free From WebSideStory

by Michael Whitaker on July 6, 2006

Free Google Analytics for your Yahoo Store

by Michael Whitaker on November 16, 2005

E-commerce ideas for the holiday season

by Michael Whitaker on November 2, 2005

Seeing what other Yahoo Stores are up to

by Michael Whitaker on October 5, 2005

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  • Recent Posts

    • Tactical event tracking
    • AB Testing case studies are biased
    • Universal Analytics and visitor tracking
    • Page Value in Google Analytics
    • Inferring the general from the particular
    • Actionable Data
    • Visits to Transaction and Purchase Path Length in Google Analytics
    • Goal tracking and more on (not provided) keywords
    • Using Median in Site Speed performance report
    • Stats calculator for Google Analytics
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