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Analytics for online retailers

Mainly about analytics, testing, tweaking and optimizing for e-commerce sites. By Michael Whitaker

About

Michael WhitakerMy name is Michael Whitaker and I run Monitus Tools and use this blog to share ideas about web analytics for online retailers. You can also follow me on Twitter or contact me directly.

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    • Tactical event tracking
    • AB Testing case studies are biased
    • Universal Analytics and visitor tracking
    • Page Value in Google Analytics
    • Inferring the general from the particular
    • Actionable Data
    • Visits to Transaction and Purchase Path Length in Google Analytics
    • Goal tracking and more on (not provided) keywords
    • Using Median in Site Speed performance report
    • Stats calculator for Google Analytics
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