Comments on: Optimization tips for smaller online retailers

By: Goal tracking and more on (not provided) keywords - Michael Whitaker's web analytics blog

Wed, 07 Dec 2011 16:37:54 +0000

[...] have always been a big believer in tracking mini goals. Abandonment occurs earlier than you may think: you are not going to convert someone if she is not [...]

By: Tracking social buttons

Tracking social buttons — Sat, 09 Jul 2011 01:33:29 +0000

[...] thing with social buttons – you want to know if visitors click your Like button. These are mini-goals and should be tracked. So it’s great to see that Google Analytics now has a dedicated report [...]

By: Item page and section page optimization in web analytics

Item page and section page optimization in web analytics — Tue, 21 Dec 2010 02:08:03 +0000

[...] So why am I doing this? Because if I don’t get visitors to an item page, which has the add to cart button, there won’t be any transactions. I want to know how effective I am at getting visitors from the landing page to an item page. It’s a great mini optimization goal. [...]

By: Average metrics, context and story

Average metrics, context and story — Thu, 04 Nov 2010 20:27:49 +0000

[...] metrics are rarely actionable because they hide what’s working and what isn’t. Everything is lumped in together and [...]

By: Top Ecommerce Blog Posts and Articles For March

Top Ecommerce Blog Posts and Articles For March — Thu, 01 Apr 2010 12:38:11 +0000

[...] Optimization Tips for Smaller Online Retailers – Michael Whitaker Simplified web analytics [...]

By: Michael Whitaker

Michael Whitaker — Fri, 12 Mar 2010 18:13:44 +0000

Thanks Kurt, I dare say that this is also applicable to the bigger retailers, but hopefully this will spur the smaller guys into taking action!

By: Kurt

Kurt — Fri, 12 Mar 2010 18:06:38 +0000

I like the way you broke these optimization tips down into actionable (and bite-size) goals for smaller merchants. Great stuff.