Comments on: Homepage segmentation http://www.michaelwhitaker.com/blog/2010/03/04/homepage-segmentation/ Mainly about web analytics, testing, tweaking and optimizing for e-commerce sites. Wed, 01 Feb 2012 22:18:40 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tim Leighton-Boyce http://www.michaelwhitaker.com/blog/2010/03/04/homepage-segmentation/#comment-683 Tim Leighton-Boyce Wed, 16 Feb 2011 12:29:46 +0000 http://www.michaelwhitaker.com/blog/?p=405#comment-683 Great point about looking at the generic search keywords. I've been using segments for the different groups of landing pages and monitoring changes in the routing of paid search. But the generic search should be very interesting as well. Thank you. Great point about looking at the generic search keywords. I’ve been using segments for the different groups of landing pages and monitoring changes in the routing of paid search. But the generic search should be very interesting as well. Thank you.

]]> By: Michael Whitaker http://www.michaelwhitaker.com/blog/2010/03/04/homepage-segmentation/#comment-190 Michael Whitaker Tue, 16 Mar 2010 22:23:48 +0000 http://www.michaelwhitaker.com/blog/?p=405#comment-190 Those are great suggestions, Fred. I also like category and product page segments in that they can help you with picking landing pages for your PPC campaigns. Quite often you may have a category and a product page that would be appropriate as far as relevance is concerned, but web analytics can then tell you what might give you better results. Michael Those are great suggestions, Fred.

I also like category and product page segments in that they can help you with picking landing pages for your PPC campaigns. Quite often you may have a category and a product page that would be appropriate as far as relevance is concerned, but web analytics can then tell you what might give you better results.

Michael

]]> By: Fred Munoa http://www.michaelwhitaker.com/blog/2010/03/04/homepage-segmentation/#comment-189 Fred Munoa Tue, 16 Mar 2010 21:16:15 +0000 http://www.michaelwhitaker.com/blog/?p=405#comment-189 Hi Micheal, Nice tips I have done something similar to this to one of my clients websites but instead of doing it only to the homepage, I segmentate all the site visitors depending on the landing page: Main page, category page, product page. I have also combined these metrics with transactions as well. The conclusion was that the weakest pages on the site were the category pages since those were the landing pages with less conversions, we start doing AB test with these ones. And we have increased the overall conversion rate for the whole site. Best Regards, Fred Hi Micheal,

Nice tips I have done something similar to this to one of my clients websites but instead of doing it only to the homepage, I segmentate all the site visitors depending on the landing page: Main page, category page, product page. I have also combined these metrics with transactions as well. The conclusion was that the weakest pages on the site were the category pages since those were the landing pages with less conversions, we start doing AB test with these ones. And we have increased the overall conversion rate for the whole site.

Best Regards,

Fred

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