The folks at marketingexperiments.com have some pretty valuable information that’s relevant for Yahoo! Store merchants. I listened in on a conference call yesterday about designing better landing pages, and the question came up about what the wording should be on the "Add to cart" button. And voila, just a day later, they post an answer on their blog. Check them out and if possible, listen in on their conference calls. Highly recommended.
Link: What’s the best text to use on your “Buy Now” buttons?.
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