Analytics for online retailers


In-Page Analytics

Guess which button I’d like to have click data for?

I know, I know. Along comes a great new feature from the Google Analytics team, which is still in beta, but if you give a mouse a cookie, he’ll want more ;-)

The add to cart button is typically a form post, and In-Page Analytics works with links, so I shouldn’t expect this data to be there. Would be great though to know how many people saw the product and then clicked that oh-so important button, wouldn’t it? You can of course get the data with event tracking for example, but it would be nice to get the data visually.

I am wondering if this can only be done with tools that track mouse movements and produce a heatmap?


Published: 29 October 2010

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