Analytics for online retailers

Advanced segments

Nice collection of Google Analytics custom segments from Google South East Asia. For an online store I would add:

Visitors who used site search. (click to add to your GA profile)


Why? Particularly for paid search campaigns I would like to send my visitors to the most relevant landing page. A high percentage of site search usage may suggest that visitors are not immediately finding the content they were looking for and hence using your internal site search.


Published: 01 March 2010

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