Analytics for online retailers


Visualizing Multi Channel Funnels with D3 March 19, 2014

Visualizing Multi Channel Funnels in Google Analytics with D3 Read More

Z-test calculator for Google Analytics December 17, 2013

Z-test calculator for Google Analytics Read More

Tactical event tracking May 02, 2013

Event tracking rocks and is still my favorite Google Analytics feature Read More

AB Testing case studies are biased January 18, 2013

The irony of AB testing case studies that are themselves biased. Read More

Universal Analytics and visitor tracking November 06, 2012

Some thoughts on the various announcements at the Google Analytics summit Read More

Page Value in Google Analytics August 03, 2012

Page Value in Google Analytics and how you can find your best and least performing content Read More

Inferring the general from the particular March 14, 2012

Inferring the general from the particular in popular news stories Read More

Visits to Transaction and Purchase Path Length in Google Analytics January 09, 2012

Visual explanation between Visits to Transaction and Page Path reports in Google Analytics Read More

Goal tracking and more on (not provided) keywords December 07, 2011

Multiple goals in Google Analytics to help with Multi Channel Funnel analysis Read More

Using Median in Site Speed performance report November 21, 2011

Using the median in the site speed performance report in Google Analytics Read More